Starting my own business was something I’d thought about for years, but actually making the leap into freelancing? That took a mix of timing, experience, and (let’s be honest) a bit of a push.

I recently sat down with my cousin Ryan Leckie on Candid with Ryan to chat about my journey—how I fell into marketing, what made me finally go solo, and what I’ve learned in my first month of running my own business.

One thing I’ve noticed after meeting with several new and prospective clients this past month is that marketing feels like a bit of a mystery to many people. It’s this big, vague concept that seems complicated, expensive, and maybe even a little out of reach. But here’s the truth — marketing isn’t magic. It’s strategy.

If you’ve ever dabbled in Facebook or Instagram ads, you’ve probably come across the term “Lookalike Audiences” and wondered what they are or how exactly they work. I recently met with a potential client who had this exact experience, so I thought I’d write a short blog to explain Lookalike Audiences in a way that makes sense and hopefully helps boost your next campaign!

As 2025 kicks off, I’m so excited to share some big news: I’ve officially launched my own business as a freelance marketing specialist. This isn’t just a career move for me — it’s the start of a brand-new adventure, one that’s been shaped by years of experience, growth, and a real passion for helping businesses share their stories and reach their goals.

Social media advertising is one of the most effective tools for small businesses to grow their brand, connect with new customers, and boost sales. Whether you’re a florist in Subiaco or a tradie in Midland, the right approach can deliver impressive results without requiring a massive budget. If you’re just getting started, here’s a friendly guide to help you navigate the basics.

SEO doesn’t have to be overwhelming! With the right strategies, even small tweaks can make a big difference. Here are 10 practical (and easy-to-understand) tips to help your Perth business climb those local search rankings and get in front of the right people.

As a small business owner in Perth, you wear a lot of hats. From managing day-to-day operations to building customer relationships, it’s easy for marketing to take a back seat. But without a clear marketing plan, it’s hard to attract the right customers consistently—and that’s where the magic happens.