How to Create a Marketing Plan: A Step-by-Step Guide
As a small business owner in Perth, you wear a lot of hats. From managing day-to-day operations to building customer relationships, it’s easy for marketing to take a back seat. But without a clear marketing plan, it’s hard to attract the right customers consistently—and that’s where the magic happens.
So, where do you start?
Define Your Goals
What does success look like for your business? Whether it’s increasing foot traffic to your Scarborough café or driving more enquiries for your Bayswater-based plumbing business, setting clear, measurable goals is the first step.
Know Your Audience:
Who are your ideal customers? What are their needs, and where do they spend their time? Understanding this ensures your marketing efforts are focused on the right people.
Set Your Budget:
Marketing doesn’t have to break the bank, but knowing what you can invest—whether it’s time, money, or both—helps you prioritise the strategies that will give you the best return.
Choose Your Channels:
From social media to email newsletters to Google Ads, the options are endless. The key is picking the channels that align with your audience and goals.
Track Your Results:
Marketing isn’t “set and forget.” By tracking what works (and what doesn’t), you can refine your approach and focus on what drives results. Tools like Google Analytics and CRM systems will help you track new leads all the way through to new sales and beyond.
Creating a strong marketing plan takes time and expertise. If you’re feeling overwhelmed or unsure where to begin, you’re not alone! I specialise in helping Perth small business owners build tailored marketing strategies that attract the right customers and reduce the stress of going it alone. Let’s chat about how we can set your business up for success.
