Why I Started My Freelance Marketing Business: A New Year, A New Venture

As 2025 kicks off, I’m so excited to share some big news: I’ve officially launched my own business as a freelance marketing specialist. This isn’t just a career move for me — it’s the start of a brand-new adventure, one that’s been shaped by years of experience, growth, and a real passion for helping businesses share their stories and reach their goals.

Looking back, my journey has been anything but ordinary. I’ve been lucky to work in both client-side and agency-side roles, teaming up with businesses of all sizes — from savvy entrepreneurs to one of Australia’s largest privately-owned companies. Each role taught me something new about how powerful marketing and branding can be when it’s done right.

On the client side, I’ve dived into industries like climate tech, SaaS, global HR technology, and homebuilding and remodeling services. Whether it was brainstorming campaigns for startups or navigating growing pains for well-established companies, every experience has added another layer to my understanding of what makes businesses tick and brands thrive.

On the agency side, I’ve had the chance to work with a wide variety of clients, from small nonprofits bursting with ideas to industry heavyweights leading the way and staying relevant. It was definitely a crash course in adaptability, creativity, and making every campaign count.

So, why freelancing? Honestly, I’ve realised that what I love most about marketing is building connections — with businesses, with audiences, and with ideas that inspire action. By stepping out on my own, I get to work more closely with clients, creating strategies that are not just effective but also genuinely meaningful to them and aligned with their greater ambitions.

I’m here to help businesses thrive — whether they’re launching something brand new, expanding into uncharted territory, or revisiting their brand with a fresh set of eyes and a growth mindset. The truth is, not every business is ready for a full-scale marketing agency or a dedicated in-house marketing team. And when you are ready, I’ll happily help you find the right fit. After all, if you’ve outgrown my services, then I’ll consider that a job well done. 

I want to partner with you and take care of your marketing needs. Together we can cut down on admin time so you can focus on running your business and doing what you do best.

To everyone who’s been part of my journey so far — thank you. Your support, insights, and encouragement mean the world to me. As I take this next step, I’m excited to have you along for the ride. Let’s collaborate, share ideas, and make this year unforgettable.

If you’re looking for a marketing partner to help your business grow in 2025, let’s chat!

Here’s to new beginnings, bold moves, and making things happen!