10 SEO Tips for Perth Small Businesses
Let’s face it—running a small business is no easy feat. Whether you’re a café owner in Fremantle or a tradie in Joondalup, finding ways to connect with your ideal customers online is crucial. That’s where SEO (Search Engine Optimisation) comes in.
But SEO doesn’t have to be overwhelming! With the right strategies, even small tweaks can make a big difference. Here are 10 practical (and easy-to-understand) tips to help your Perth business climb those local search rankings and get in front of the right people.
1. Think Like Your Customers
When someone in Perth searches for your services, what are they typing into Google? Phrases like “best hairdresser in Perth” or “Perth plumber near me” are a good place to start. You can use free tools like Google Keyword Planner to uncover these terms, and sprinkle them naturally throughout your website.
2. Claim Your Google Business Profile
If you haven’t already, go claim your Google Business Profile—seriously, it’s free and super effective. Add all the essentials: your business hours, location, services, and some great photos that show off what you do. The more complete your profile, the more likely you’ll pop up when people search locally.
3. Get Those Glowing Reviews
Good reviews are pure SEO gold! Ask your happy customers to leave a review on Google—it helps build trust and boosts your visibility. Plus, responding to reviews (both the good and the bad) shows you care about your customers’ experience.
4. Team Up with Other Local Businesses
Ever thought about collaborating with other Perth businesses? Not only does this build great relationships, but backlinks from their websites to yours can boost your SEO. Join Perth business directories, partner up for events, or even guest blog for local companies.
5. Don’t Ignore Mobile Users
Here’s a stat: most people searching for businesses like yours are using their phones. If your website isn’t mobile-friendly, you’re probably losing out on potential customers. Check that your site loads quickly, looks great on all screen sizes, and is easy to navigate.
6. Create Content That Speaks to Perth
Search engines love fresh, relevant, and consistent content—and so do your customers! Write blogs, case studies, or guides with a Perth twist. For example, if you’re a landscaper, share tips for designing gardens that thrive in WA’s climate. It positions you as a local expert while also helping with SEO.
7. Make Metadata Work for You
Metadata sounds fancy, but it’s really just the title and description that appear on Google when someone finds your website. Add location-based terms to help people (and search engines) know where you are. Think: “Authentic Italian Pizza in Doubleview – [Your Business Name].”
8. Streamline Your Website
Nobody likes a clunky website. Make sure yours is easy to navigate, with clear menus and links. Think of your website as a map—if visitors (and Google) can’t figure out where to go, they’ll leave.
9. Get Social with Your SEO
Social media isn’t just about cute posts (though they do help!) Platforms like Instagram and Facebook can actually boost your search rankings. Use Perth-specific hashtags like #PerthBusiness or #WAStyle, and always link back to your website.
10. Track Your Progress
SEO is a marathon, not a sprint—but that doesn’t mean you can’t celebrate the wins along the way. Use tools like Google Analytics to see which pages people are visiting and how they’re finding you. If something isn’t working, tweak it and try again.
Making SEO Work For You
SEO might sound like a daunting puzzle, but it’s really about making your business easier to find for the people who need you most. Start with these tips, and you’ll be on your way to connecting with more customers across Perth and beyond.
If you’re feeling stuck or want to dive deeper into SEO strategies, I’m here to help. Together, we can craft a plan to get your business seen by the right people, at the right time. Reach out today—I’d love to chat!
